What people are saying about Innovating

Foreword by MIT Professor Edward Roberts

I’ve spent more than 50 years building entrepreneurship and innovation research and teaching at MIT, combined with countless experiences founding, advising, and investing in many tens of new and growing enterprises— and I find every page of Innovating a treasure trove of fascinating new perspectives and insights. Just look at the subtitle of this wonderful book about doing Luis Perez-Breva has created: ‘A Doer’s Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong.’ Other than ‘scaling up’—which, of course, Luis treats differently than you may be used to (including even talking about ‘scaling down’)— have you ever seen those words used to frame a treatise on how to innovate? … I hope you enjoy this book as much as I did.
— Excerpted from the foreword to Innovating by Edward Roberts is David Sarnoff Professor of Management of Technology, Sloan School of Management, Massachusetts Institute of Technology; founder and chair, MIT Entrepreneurship Center (now named the Martin Trust Center for MIT Entrepreneurship)


Innovating is an extraordinary book—whip-smart, original, and engagingly written. Filled with illuminating examples and surprising, often counterintuitive insights, this doer’s guide should be the go-to book for all current and future innovators.
— Amy Chua, John M. Duff, Jr. Professor of Law, Yale University; author of Battle Hymn of the Tiger Mother, coauthor of The Triple Package: How Three Unlikely Traits Explain the Rise and Fall of Cultural Groups in America

Luis Perez-Breva has produced a unique and essential work: a book about innovat- ing that is truly innovative. Unlike scores of books that claim to close in on some magical formula for innovation, this book will open your thinking in ways that can truly lead you from insight to impact. Whatever your field, Innovating will change the way you approach the process of transforming a hunch into a scalable solution.
— Jordan W. Smoller, Professor of Psychiatry, Harvard Medical School; author of The Other Side of Normal

In his unique and provocative book, Perez-Breva argues that innovating is a discipline unto itself. As someone leading a multi-generational family business, I found his approach to scaling up particularly intriguing: he shows how innovating can be used by a business to continually rebuild itself on the foundation of its past successes.
— Amy Schumacher, President, The Heritage Group

Luis Perez-Breva provides a prospective guide for how to innovate, providing the mindsets and mental models necessary to develop new ideas. These lessons can be easily applied not just by entrepreneurs, but by those leading or working in large organizations.
— Derek Norman, Head of Corporate Venture Capital, Syngenta